Leah is an all around great friend and recently an awesome freelancer who makes the projects I work on look pretty—if you're ever in need of a graphic designer she is your one woman powerhouse or as she would say "the bomb dot com".
I am in love with frozen yogurt—otherwise known as fro yo if you happen to be enjoying it with me.
I love that I can convince myself that it's healthy since the majority of the flavors I enjoy happen to be fat free and I like dressing up my cup with candy fresh fruit. Regular yogurt is usually a part of my lunch/snack time throughout the week but frozen yogurt always seems special. So special that I've made an eating schedule for it. Yep, I'm that neurotic and I have a schedule for eating fro yo.
I have frozen yogurt nearly every Wednesday evening, it's my midweek treat to myself (sometimes I refer to it as my "date night" since it's the most consistent date I've had in nearly two years). I think it's nice to have something to look forward to every week and the more I buy the closer I am to getting a free cup. That yummy marketing scheme gets me every time!
I'm obsessed with the idea of flash mobs. To organize one would be my ultimate Guerrilla PR/Marketing fantasy come true. Unfortunately, that opportunity has not come up yet. Although, I am certain it will—to participate in and plan a flash mob is on my list of career "to dos", strange? But until that day arrives I will have to live vicariously through other people's fun guerrilla campaigns. Below are two of my favorites:
Frozen at Grand Central Station. This was done by an Improv group, not exactly a planned PR/Marketing campaign but it's a great example:
H&M Kids Fashion Flash Mob. This was executed beautifully. H&M happens to be just around the corner from Union Square in San Francisco making it the perfect location for a flash mob that garners lots of tourists and shoppers during the day. Who doesn't love kids dancing their little hearts out in trendy affordable clothes?
It seems kind of silly, but I completely agree. A smile is the difference between a stranger and a new friend or a good day and a bad day. So, I'm going to smile at at least one random person today. It may not bring me a new friend or turn around that persons entire day but the simple act of smiling does make me feel happier. You should try it, you might be surprised.
I made a mix of a few of my favorite bands that require extra outlets. My favorite on the mix is So Many Dynamos, they need to some back to California so I can dance. But until then I'll have to listen to this mix and swivel in my desk chair at work.
Today I am grateful for the kindness of strangers.
On my morning commute to work I found myself doing what I do nearly every morning: listening to KROQ while driving with my windows down because in the summer months I consider an air dry commute to be the perfect solution for not blow drying my hair.
While stopped at a red light, I must have been laughing at something said during the Kevin and Bean Morning Show because all of sudden I heard someone yelling "Hey!". I looked to my right and there was a little old man in a pickup truck perfectly in line with my passenger window, I realized he was yelling at me and instantly thought I was going to get yelled at about my driving. But instead he said "Hey, you're happy aren't you?" I was confused since I had expected to get snapped at so I replied "Well, I guess so... yes, I'm happy". Then he smiled, laughed and said "You have the nicest smile so I hope you're happy".
I had no idea what to say to that but thank you. After that I didn't know what to do, what is the etiquette for red light conversations with strangers? By the time I ran through what may have been a nice reply the light turned green and we went our separate ways. I don't know what made him want to talk to me but I appreciated it and I thought about it for the rest of day, especially since a morning drive to work isn't always the happiest thing. Since I didn't get a chance to say something nice back to him I figured the next best thing I could do was pay it forward to a co-worker. So, I complimented the small detailed things that get over looked but are still very special.
That little old man really made my day and all he had to say was "You have the nicest smile so I hope you're happy."
Whenever I listen to Mason Jennings I feel like a changed person. Not because his music is so powerful that it has caused me to become a different person but because I remember who I was when I first fell in love with his music and the difference between that version of myself to who I am today is infinitely different. I love that music can hold so many memories, his album Bone Clouds has become a time capsule of sound for me. If I ever choose to revisit myself I can always listen to Mason Jennings. In fact, his song Which Way Your Heart Will Go embodies that feeling. You never know where your heart will lead you and how much change (for better or worse) can come from it.